February 2012
3 posts
this isn't happiness.: 10 Tips on Writing Well... →
nevver:
10 Tips on Writing Well from David Ogilvy
Read the Roman-Raphaelson book on writing. Read it three times.
Write the way you talk. Naturally.
Use short words, short sentences and short paragraphs.
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
Never write more than two pages on any subject.
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“A man who gives a good account of himself is probably lying, since any life when...”
– George Orwell (via nevver)